Calendar, costs, revenue, funnel, lean-start, operator model, sensitivity analysis, risks. Every assumption sourced or sensitivity-tested. The master document for the road-show side of the business — the cash-light, lead-gen, brand-exposure programme that turns motorsport paddocks, racecourses, country shows and corporate boardrooms into a steady stream of qualified prospects for the clinic.
UK first-mover position confirmed. No UK operator runs a branded mobile HBOT van pop-up at scale. Closest comparables are CryoLabs (UK mobile cryotherapy) and NexGen Hyperbaric (US mobile to NHL/NFL). Defensibility window: 12-24 months before Restore Hyper Wellness or similar enters UK.
The market is real. 5,000-7,500 reachable HNW men aged 45-65 within 45 minutes of Derby. 156 event-days a year across motorsport (BSB Donington, Cadwell, Snetterton), racing (Trent Bridge Test, Burghley Horse Trials, Royal Ascot), country shows (Chatsworth, NEC Classic), endurance events (Outlaw Notts, Manchester Marathon, IRONMAN Bolton), premium festivals (Henley, Glyndebourne) and corporate boardroom days.
Cash-light start. 1-3 month free demo unit from Oxydise (or direct manufacturer) with view to purchase 2 chambers at the end. Zero rental during demo, full margin on every event. Pre-sell 2 corporate boardroom days in parallel at £1,500-£3,000 each. Bank cash to fund chamber purchase from a position of strength after demo.
Mid-case Year 1 attributable revenue: £294k (£192k direct + £102k pipeline). Net cash banked Year 1 mid: £78k. Lead pipeline value into the men's clinic: ~40-60 qualified prospects per month flowing into the £99 consult → £495 EMSella → £2,995 Optimise → £14,500 concierge funnel.
| Item | Cost | Note |
|---|---|---|
| Print kit (50 leaflets + 100 QR cards) | £90 | Solopress trade pricing |
| Spencer EFAW first aid (online) | £65 | St John's online, valid 3 yrs |
| Lanyards / branded scrub top | £80 | Embroidered local supplier |
| Portable bistro table + chairs | £60 | Argos / second-hand |
| Petty cash buffer (fuel + food) | £50 | For first deployment |
| Insurance setup (PHW Ltd uplift to £10m PL) | £50 | Hiscox endorsement |
| Lean Month-1 startup | £395 | Demo unit covers chamber |
| Item | £/mo | £/yr | Note |
|---|---|---|---|
| Oxydise rental (post-demo) | £585 | £7,020 | Skipped during 1-3 mo demo |
| Insurance allocation | £75 | £900 | Hiscox uplift |
| Compliance / SOP / admin | £100 | £1,200 | Allocation |
| Klaviyo + Cloudflare + Meta retarget | £215 | £2,580 | Tooling stack |
| Phone / comms / equipment maintenance | £80 | £960 | Allocation |
| Monthly fixed (post-demo) | £1,055 | £12,660 |
| Event tier | Pitch fee | Travel | Spencer pay | Total per day mid |
|---|---|---|---|---|
| Anchor (within 50mi, 1-day) | £200-500 | £30 | £130 | £400-700 |
| Tier 1 athletic (50-150mi) | £400-1,500 | £80 | £130 | £810-1,910 |
| Premium 3-day | £1,500-3,000 | £120 | £390 | £2,510-4,010 (3-day) |
| Trophy (Salon Privé / BMW PGA / Royal Ascot) | £6,500-9,000 | £150 | £520 | £7,970-10,470 (4-day) |
| Event tier | Session £ | Sessions/day mid | Tanita scans/day | Direct revenue/day mid |
|---|---|---|---|---|
| Anchor (BSB Donington, Outlaw, Welford Road) | £79 | 5-6 | 12 | £510-660 |
| Premium (Cadwell, Trent Bridge, Chatsworth, IRONMAN, NEC Classic) | £125 | 7-8 | 60 (3-day) | £3,300-3,900 (3-day) |
| Trophy (Burghley, Cowes Week, Salon Privé, BMW PGA, Royal Ascot) | £160-225 | 28-32 | 50-80 (multi-day) | £4,500-7,500 (multi-day) |
30 leads × 60% open × 25% click = 4-5 hot prospects.
× 8% book the £99 consult = 2.4 consults × £99 = £237.
Of consults: 50% book Stride bloods (£349 retail, £110 margin) = £132 margin.
Of those: 25% upgrade to GlycanAge (£295, £50 margin) = £15 margin.
Of consults: 12% → £495 EMSella course = £144 net.
Of consults: 5% → £2,995 Optimise = £216 net.
Plus 5% of all 30 → £40/mo Recovery Membership = £720 ARR.
Total per anchor event: £812 same-day direct + £1,464 pipeline = £2,276 total attributable.
| Test | Wholesale | DGP retail | Margin |
|---|---|---|---|
| Stride Bloods (home phlebotomy) | £239 | £349-389 | £110-150 |
| Stride Methylation | £99 | £159-179 | £60-80 |
| Stride Optimal DNA + Methylation | £180-200 | £349-369 | £160-180 |
| GlycanAge biological age | £245 | £295 | £50 |
| # | Event | 2026 dates | Direct net | Pipeline | Total |
|---|---|---|---|---|---|
| 1 | Burghley Horse Trials | 3-6 Sep | £3,820 | £6,000 | £9,820 |
| 2 | Royal Ascot (partnership) | 16-20 Jun | -£500 | £24,000 | £23,500 |
| 3 | Salon Privé Blenheim | 2-6 Sep | -£450 | £18,000 | £17,550 |
| 4 | Cowes Week Bicentenary | 1-7 Aug | £3,420 | £8,400 | £11,820 |
| 5 | BMW PGA Wentworth | 17-20 Sep | -£3,620 | £15,000 | £11,380 |
| 6 | Henley Festival | 8-12 Jul | -£2,300 | £12,000 | £9,700 |
| 7 | NEC Classic Motor Show | 13-15 Nov | £1,400 | £6,000 | £7,400 |
| 8 | Trent Bridge Test | 25-29 Jun | £2,750 | £4,500 | £7,250 |
| 9 | Donington BSB May | 15-17 May | £3,000 | £4,000 | £7,000 |
| 10 | Chatsworth Country Fair | 4-6 Sep | £2,500 | £4,500 | £7,000 |
| Month | Events | Cost | Direct rev mid | Direct net mid | Pipeline |
|---|---|---|---|---|---|
| May 2026 | 10 | £9,700 | £21,706 | £12,000 | £28,000 |
| Jun | 10 | £11,200 | £24,100 | £13,000 | £32,000 |
| Jul | 12 | £21,100 | £32,400 | £11,300 | £60,000 |
| Aug | 12 | £16,400 | £32,540 | £16,100 | £40,000 |
| Sep | 13 | £26,100 | £40,500 | £14,400 | £70,000 |
| Oct | 10 | £14,500 | £26,500 | £12,000 | £38,000 |
| Nov | 9 | £19,200 | £19,070 | -£130 | £36,000 |
| Dec | 6 | £11,400 | £18,800 | £7,400 | £22,000 |
| Jan 2027 | 10 | £7,200 | £19,200 | £12,000 | £15,000 |
| Feb | 14 | £9,800 | £28,800 | £19,000 | £14,000 |
| Mar | 12 | £8,400 | £22,800 | £14,400 | £12,000 |
| Apr 2027 | 11 | £9,800 | £23,400 | £13,600 | £16,000 |
| Year 1 | 129 | £164,800 | £309,816 | £145,070 | £383,000 |
Consult-to-Optimise conversion runs at 2.5% instead of 5%. Programme net drops £58k.
Trophy events under-deliver pipeline. £6.5-9k pitch fees become losses if conversion is 50% of modelled.
Spencer leaves for med school Sep 2027 — programme's main paid operator goes.
ASA / MHRA ruling on HBOT claims. Heal-Air precedent shows the regulatory cost.
Competitive entry at scale. Restore Hyper Wellness UK launch plausible 12-24 months.
Consult-to-Optimise conversion. 5% → 7.5% = +£29k. Optimise via structured Gemma consult template, "we should run X test" recommendations.
Recovery Membership take-up. £40/mo recurring. 5% → 7.5% = +£14k Y1, compounds to £100k+ ARR by Y3.
Pre-event warm-up marketing. Capacity utilisation 60% (cold) → 85% (warmed) = +£48k.
Bloods + methylation upsell at consult. Stride £110 margin × 50% attach rate × 30 consults/yr = £1,650 incremental per yr.
Two-up operator at premium events. Spencer + Phil at trophy events doubles capacity.
Each of these is a standalone deep document — sourced, sensitivity-tested, written to be defensible. Click through for the full detail.
156 event-days, top 30 by net contribution, operator allocation, 8-weekend pilot plan
Real costs, real revenue, sensitivity analysis, 12-month cash flow projection
Demo-first launch, corporate pre-sales, no-money pathway, week-1 checklist
SOP, screening, consent, staff scripts, landing copy, outreach templates, event checklist
Photorealistic mock-ups across 5 venue types: BSB, racecourse, festival, polo, boardroom
Tap to copy, paste into Manus to regenerate / iterate render assets
BSB, BTCC, IRONMAN, Spartan, Tough Mudder, country shows — vendor cost benchmarks
Jockeys, motorsport drivers, multi-day race weekends, B2B with BHA / BSB / MotoGP
UK first-mover confirmed. Globally only US has it (NexGen, NFL/NHL/MLB)
Caddy Maxi C20 cargo specs, EMSella + chamber + Exion fit analysis
UK clinic landscape, capital costs, regulatory, ASA precedent, recommended kit
Motorsport, racing, polo, classic cars, members' clubs — activation cost benchmarks